Neo-Obscurantism Unmasked

Edulcoration / Vilification

Edulcoration

Edulcoration refers to the accurate choice of good-sounding wording to refer to proposals that are useful to the elites.
Whenever institutions and corporations need to convince people to agree with potentially harmful or disempowering ideas/practices/technologies, they carefully avoid referring to it with anything that might suggest their negative impact and instead resort to terms with a vaguely similar meaning but are strongly positively charged, often alluding to vastly agreed-upon ethical values.

Typical examples of this operation:
"centralization" becomes "union"
"control" becomes "safety"
"expropriation" becomes "sharing"
"imposition" becomes "duty"
"intrusion" becomes "transparency"
"obedience" becomes "responsibility"
"propaganda" becomes "information"
"subversion" becomes "progress"
"technocracy" becomes "technology"
and so on...

Vilification

The opposite variant of edulcoration, it refers to the accurate choice of bad-sounding wording to refer to ideas that are inconvenient for the elites.
Whenever institutions and corporations need to convince people to disagree with potentially liberatory or empowering ideas/practices/technologies, they carefully avoid referring to it with anything that might suggest their positive impact and instead resort to terms with a vaguely similar meaning but are strongly negatively charged, often alluding to generally despised moral disvalues.

Typical examples of this operation:
"autonomy" becomes "selfishness"
"criticism" becomes "hate-speech"
"democracy" becomes "populism"
"freedom" becomes "degeneracy"
"indipendence" becomes "division"
"inquiry" becomes "conspirationism"
"free-thought" becomes "disinformation"
"rights" becomes "privileges"
"skepticism" becomes "denialism"
and so on...

Return