Psyop

A Psyop is the systematic and highly coordinated release of a series of informations aimed at specific groups of people for the purpose of eliciting a specific reaction. The informations themselves can be either true or false, but what's important is that they must be delivered in forms and timings carefully calculated in order to make sure that the receiving party adopts specific thoughts or behaviors that are neither rational nor spontaneous, and would have never been adopted otherwise.
Professional psyops are usually preceded by a preparatory phase in which the target population is surveyed in order to gain the highest amount of information about their knowledge, their psychological weaknesses and their belief systems; the informations collected in this way will reveal what claims are more likely to be believed, and what kind of ideals/rhetorics should be adopted in order for the intended message to hit the target in the most effective way as possible; once packaged, the message is then released the target population all at once and continued until the end goal is achieved.
Once a psyop is conducted, informations about its resulting effects can then be collected in order to correct the psyop strategy in a feedback mechanism, or even to prepare entirely new ones: some psyops may be entirely conducted for mere information-gathering purposes in sight of future psyop finalized to the achievement of actual political/economical goals (in other words: to see how people will react in front of specific proposals so that they might be presented in a different, more acceptable outward form in a future occasion).
Psyops can be theoretically be conducted by anyone, but they require careful planning and skillful delivery, and their effectiveness is amplified by the availability of means of research and delivery, for this reason the most successful (and dangerous) psyop come from institutional subjects, mainly secret services (who conduct the population survey) and mainstream media (who deliver the final "product").

Psyop and propaganda share the same basic concept. The main difference is that, while "normal" propaganda is evenly distributed through time for the sake of long-term ideological purposes, psyops are concentrated in small, temporary "outbursts", for the sake of immediate, short-term political/economic plans.

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